Warner, Charles <br/><br/>
Broadcast and cable selling / 
Charles Warner, Joseph Buchman 
 - updated 2nd ed. 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1993 
 - xlii, 447 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0534197701  RM104.39 
<br/><br/><label>LCCN: </label>92-19509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Broadcast advertising