Briggs, Susan <br/><br/>
Successful tourism marketing :  a practical handbook / 
Susan Briggs 
 - London :  Kogan Page,  1997 
 - 207 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749421231  RM119.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing