Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler, Bonnie L. Drewniany. 
 - 7th ed. 
 - Australia :  Wadsworth,  c2001. 
 - xiv, 312 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 295-299) and index. 
<br/><br/><label>ISBN: </label>053455783X  RM293.26 
<br/><br/><label>LCCN: </label>00-038220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.