TY  - BOOK
AU  - Baker-Woods,Gail
TI  - Advertising and marketing to the new majority
SN  - 0534241921
PY  - 1995///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising
KW  - United States
KW  - Marketing
KW  - Minority consumers
KW  - Ethnic groups
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -