Baker-Woods, Gail. <br/><br/>
Advertising and marketing to the new majority / 
Gail Baker Woods. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1995. 
 - x, 182 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534241921  RM148.54 
<br/><br/><label>LCCN: </label>94-027899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Marketing--United States.<br/>Minority consumers--United States.<br/>Ethnic groups--United States.<br/>Advertising--United States--Case studies.<br/>Marketing--Case studies.--United States