TY  - BOOK
AU  - Fletcher,Keith
TI  - Marketing management and information technology
SN  - 0131844822
PY  - 1995///
CY  - London
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Information technology
N1  - Includes bibliographical references and index
ER  -