Fletcher, Keith,  1948- <br/><br/>
Marketing management and information technology / 
Keith Fletcher 
 - 2nd ed. 
 - London :  Prentice-Hall,  1995 
 - xviii, 404 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131844822  RM84.22 
<br/><br/><label>LCCN: </label>94-049052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing<br/>Information technology