TY  - BOOK
AU  - Oller,John William
AU  - Giardetti,J.Roland
TI  - Images that work: creating successful messages in marketing and high stakes communication 
SN  - 1567201849
PY  - 1999///
CY  - Westport, Conn.
PB  - Quorum
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
KW  - Semiotics
N1  - Includes bibliographical references and index
ER  -