Oller, John William,  1943-. <br/><br/>
Images that work :  creating successful messages in marketing and high stakes communication / 
John W. Oller, Jr., J. Roland Giardetti. 
 - Westport, Conn. :  Quorum,  1999. 
 - x, 237 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1567201849  RM241.00 
<br/><br/><label>LCCN: </label>99-013622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.<br/>Advertising.<br/>Semiotics.