Sternberg, Ernest, 1953-

The economy of icons : how business manufactures meaning / Ernest Sternberg. - Westport, Conn. : Praeger, 1999. - x, 176 p. ; 24 cm.

Includes bibliographical references (p. [169]-172) and index.

0275966410 RM241.00

99-014852


Economics--Psychological aspects.
Values--Psychological aspects.
Imagery (psychology)
Symbolism in advertising.