Gamble, Paul R. <br/><br/>
Up close and personal :  customer relationship marketing @ work / 
 Customer relationship marketing @ work 
Paul R Gamble, Merlin Stone and Neil Woodcock 
 - x, 358 p. :  ill. ;  25 cm. 
<br/><br/>References : p. 351-355 
<br/><br/><label>ISBN: </label>0749430877  RM120.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.