Principles of marketing :  an Asian case book / 
Swee Hoon Ang ... [et al.] 
 - Singapore  :  Prentice Hall,  2000 
 - viii, 217 p.  :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>013027092X  RM44.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia