Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter, James H. Donnelly, Jr 
 - 8th ed. 
 - Boston :  McGraw-Hill,  2000 
 - xvii, 318 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0073661511 
<br/><br/><label>LCCN: </label>99-10058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management