TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0130109800 (pbk.)
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Original English language edition, Marketing management : analysis, planning, implementation, and control, 8th edition by Philip Kotler
ER  -