Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.]. 
 - 2nd ed. 
 - Singapore :  Prentice Hall,  1999. 
 - xvi, 904 p. :  ill. ;  24 cm. 
<br/><br/> Original English language edition, Marketing management : analysis, planning, implementation, and control, 8th edition by Philip Kotler. 
<br/><br/><label>ISBN: </label>0130109800 (pbk.)  RM100.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Asia<br/>Marketing--Management.