Kotler, Philip. <br/><br/>
Strategic marketing for educational institutions / 
Philip Kotler, Karen F.A. Fox. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1995. 
 - xii, 484 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0136689892 
<br/><br/><label>LCCN: </label>94-024025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education--Marketing.<br/>Schools--Public relations.<br/>Educational fund raising.<br/>Educational planning.