TY  - BOOK
AU  - Donnelly,William J.
TI  - Planning media: strategy and imagination 
SN  - 0135678358
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Mass media
KW  - Planning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -