Donnelly, William J. <br/><br/>
Planning media :  strategy and imagination / 
William J. Donnelly 
 - Upper Saddle River, N.J. :  Prentice Hall,  1996 
 - xvi, 333 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135678358  RM285.42 
<br/><br/><label>LCCN: </label>95-033743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Planning<br/>Marketing--Planning