Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 5th ed. 
 - Boston, Mass. :  Allyn and Bacon,  1999 
 - xvii, 524 p. :  ill.  26 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Text is accompanied by 1 CD, entitled'The media of mass communication, 5th ed.' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205287395 
<br/><br/><label>LCCN: </label>98-028087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media