TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy
SN  - 0324014805
PY  - 2000///
CY  - Australia
PB  - South-Western College Publishing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -