Jain, Subhash C.,  1942-. <br/><br/>
Marketing planning & strategy / 
 Marketing planning and strategy 
Subhash C. Jain 
 - 6th ed. 
 - Australia :  South-Western College Publishing,  2000 
 - xviiii, 925 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>0324014805  RM377.68 
<br/><br/><label>LCCN: </label>99-035181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management