Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
 Consumer behavior 
[by] Henry Assael 
 - 6th ed. 
 - Cincinnati :  South - Western  College Publisher,  1999 
 - 718 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538867701  RM353.56 
<br/><br/><label>LCCN: </label>97-037073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivational research (Marketing)