Kasali, Rhenald <br/><br/>
Membidik pasar Indonesia :  segmentasi, targeting dan positioning / 
Rhenald Kasali ; editor : Priyo Utomo 
 - Jakarta :  Gramedia Pustaka Utama,  1998 
 - xxxiii, 645 p. :  ill. ;  20 cm. 
<br/><br/>Kepustakaan: p.613-625 
<br/><br/><label>ISBN: </label>9796059541  RM90.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Indonesia