Weinreich, Nedra Kline <br/><br/>
Hands-on social marketing :  a step-by-step guide / 
Nedra Kline Weinreich 
 - Thousand Oaks, Calif. :  Sage Publications,  1999 
 - x, 262 pages ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 223-240) and index 
<br/><br/><label>ISBN: </label>0761908668 (hardcover : acid-free paper)  RM176.50 0761908676 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>99-006007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing