TY  - BOOK
AU  - Vandermerwe,Sandra
TI  - Customer capitalism: the new business model for increasing returns by becoming the customer choice 
SN  - 1857882415
PY  - 1999///
CY  - London
PB  - Nicholas Brealey Publishing
KW  - Customer services
KW  - Target marketing
KW  - Capitalism
N1  - Includes bibliographical references and index
ER  -