Vandermerwe, Sandra <br/><br/>
Customer capitalism :  the new business model for increasing returns by becoming the customer choice / 
Sandra Vandermerwe 
 - London :  Nicholas Brealey Publishing,  1999 
 - xvi, 296 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1857882415  RM117.72 
<br/><br/><label>LCCN: </label>98-56043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Target marketing<br/>Capitalism