Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  1998 
 - xix, 220 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 209-211) and indexes 
<br/><br/>Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Murderers on the Orient Express -- Seven points on the game of football -- The maiden with the snake -- All-news radio and the American bourgeoisie -- Simulations, activities, games & exercises -- Epilogue: schmoos and analysis -- References -- Name index -- Subject index -- About the author 
<br/><br/><label>ISBN: </label>0761914536 (acid-free paper) 0761914544 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>98-008876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology<br/>Mass media criticism
<br/><br/><label>Dewey Class. No.: </label>302.23/01