TY  - BOOK
AU  - Grossberg,Lawrence
AU  - Wartella,Ellen
AU  - Whitney,D.Charles
TI  - Mediamaking: mass media in a popular culture 
SN  - 0761911774
PY  - 1998///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media and culture
KW  - Mass media
KW  - Social aspects
N1  - Includes bibliographical references (p. 409-421) and index; Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpretation of meaning -- Ideology -- Producing identities -- Consuming the media -- Media and behavior -- Debates over media effects -- Media and politics -- The media and the public -- Normative theories of the media -- Media globalization
ER  -