Grossberg, Lawrence. <br/><br/>
Mediamaking :  mass media in a popular culture / 
 Media making :  mass media in a popular culture 
Lawrence Grossberg, Ellen Wartella, D. Charles Whitney. 
 - Thousand Oaks, Calif. :  Sage Publications,  1998. 
 - xviii, 442 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 409-421) and index. 
<br/><br/>Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpretation of meaning -- Ideology -- Producing identities -- Consuming the media -- Media and behavior -- Debates over media effects -- Media and politics -- The media and the public -- Normative theories of the media -- Media globalization. 
<br/><br/><label>ISBN: </label>0761911774  RM147.66 
<br/><br/><label>LCCN: </label>98-008875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media--Social aspects.