TY  - BOOK
AU  - Dowling,Grahame R.
TI  - Corporate reputations: strategies for developing the corporate brand 
SN  - 0749414367
PY  - 1994///
CY  - London
PB  - Kogan Page
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -