Dowling, Grahame R. <br/><br/>
Corporate reputations :  strategies for developing the corporate brand / 
Grahame R. Dowling 
 - London :  Kogan Page,  1994 
 - xv, 234 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749414367 
<br/><br/><label>LCCN: </label>95-198566 //r98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image<br/>Corporations--Public relations<br/>Brand name products--Management