Rohner, Kurt <br/><br/>
Marketing in the cyber age :  the why, the what and the how / 
Kurt Rohner 
 - Chichester :  John Wiley & Sons,  1996 
 - 223 p. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing<br/>Database marketing<br/>Internet marketing