Business marketing /
Edward G. Brierty, Robert W. Eckles, Robert R. Reeder
- 3rd ed.
- Upper Saddle River : Prentice Hall, 1998
- 683 p. : ill. ; 26 cm.
Rev. ed. of: Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. 2nd ed. c1991