TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0130961906
PY  - 1999///
CY  - Upper Saddle River, N. J.
PB  - Prentice Hall
KW  - Marketing
N1  - Book is accompanied by one CD, entitled'Principles of marketing, eighth edition' bearing the same call number and available at Bahagian Koleksi Media
ER  -