Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 8th ed. 
 - Upper Saddle River, N. J. :  Prentice Hall,  1999 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Book is accompanied by one CD, entitled'Principles of marketing, eighth edition' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><br/>System requirements for accompanying computer disc: Windows 95 
<br/><br/><label>ISBN: </label>0130961906  RM62.90 
<br/><br/><label>LCCN: </label>98-003761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing