Course on strategies for market development and creation, 16th-20th January 1978, National Productivity Centre, Petaling Jaya - Course on strategies for market development and creation (1978 : Petaling Jaya); Inoue, Akimasa; Pusat Daya Pengeluaran Negara (Petaling Jaya : National Productivity Centre, 1978)
Keywords: Marketing; Product management