Gabbott, Mark

Consumers and services / Mark Gabbott and Gillian Hogg - Chichester : John Wiley & Sons, 1998 - xi, 271 p. : ill. ; 23 cm.

Includes bibliographical references and index

0471962694 RM136.68

97-045612


Customer relations
Relations marketing
Service industries--Marketing
Professions--Marketing
Consumer behavior
Customer relations--Case studies