TY  - BOOK
AU  - DeFleur,Melvin L.
AU  - Dennis,Everette E.
TI  - Understanding mass communication: a liberal arts perspective 
SN  - 0395871123
PY  - 1998///
CY  - Boston
PB  - Houghton Mifflin
KW  - Mass media
N1  - Includes bibliographical references (p. [549]-563) and index
ER  -