DeFleur, Melvin L.  1923- <br/><br/>
Understanding mass communication :  a liberal arts perspective / 
Melvin L. DeFleur, Everette E. Dennis. 
 - 6th ed. 
 - Boston :  Houghton Mifflin,  1998. 
 - xviii, 587 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [549]-563) and index. 
<br/><br/><label>ISBN: </label>0395871123  RM192.32 
<br/><br/><label>LCCN: </label>97-072459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.