Vitale, Joseph G. There's a customer born every minute : P. T. Barnum's secrets to business success / Joe Vitale - New York : American Management Association, 1998 - 215 p. ; 23 cm. Includes bibliographical references and index. ISBN: 0814479537 RM70.20 LCCN: 97-041507 Subjects--Personal Names: Barnum, P. T. Subjects--Topical Terms: Success in businessMarketing--United States