Anderson, James C. <br/><br/>
Business market management :  understanding, creating, and delivering value / 
James C. Anderson, James A. Narus 
 - Upper Saddle River, N. J. :  Prentice Hall,  1999 
 - xvii, 430 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135226570  RM301.50 
<br/><br/><label>LCCN: </label>98-042009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing