Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker 
 - 5th ed. 
 - New York : b John Wiley & Sons,  1998 
 - ix, 330 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471177431  RM204.82 
<br/><br/><label>LCCN: </label>98-016155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management