Churchill, Gilbert a. Jr. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr. 
 - Chicago :  Dryden Press,  1988. 
 - xvii, 765 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780030072789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.