TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
PY  - 1998///
CY  - Cincinnati, OH.
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references ( p. 656-688 ) and index
ER  -