Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael 
 - 6th ed. 
 - Cincinnati, OH. :  South-Western College Pub.,  1998 
 - xviii, 718 p. : ill. ; 24 cm. 
<br/><br/>Includes bibliographical references ( p. 656-688 ) and index 
<br/><br/><label>ISBN: </label>0538867701  RM317.38 
<br/><br/><label>LCCN: </label>97-037073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)