Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton 
 - (New York) :  Grolier,  1987 
 - xv, 726 p. :  ill. ;  24 cm. 
 - Grolier Buiness Library .
<br/><br/><label>ISBN: </label>0717285111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing