Burke, John D.,  1917- <br/><br/>
Advertising in the marketplace / 
by John D. Burke 
 - New York :  Grolier edition,  1987 
 - 605 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0717285111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising