Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decision / 
Glen L. Urban 
 - Englewood Cliffs :  Prentice Hall ,  1991 
 - xx, 563 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0138519404 
<br/><br/><label>LCCN: </label>90-035900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning