Mentzer, John T <br/><br/>
Marketing Today / 
John T. Mentzer and David J. Schwartz 
 - 4th. ed. 
 - San  Diego :  Harcourt Brace Jovanovich, Publishers ;  1985 
 - 831p. :  ill. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing