Leenders, Michiel R. <br/><br/>
Reverse marketing :  the new buyer-supplier relationship / 
Michiel R. Leenders, David L. Blenkhorn 
 - New York :  Free Press,  1988 
 - 198 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0029183812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial procurement